Case Study: How The Oxford Yurt Built an Award-Winning Glamping Paradise
A Yurt Specialists Success Story
At Yurt Specialists, we don’t just sell yurts; we help our customers build businesses that thrive. One of the most inspiring examples of this is The Oxford Yurt, a luxury glamping destination that has become a benchmark for excellence in the UK hospitality industry.
By combining authentic Mongolian craftsmanship with a passion for sustainability, founder Sarah Lay has transformed a simple meadow into a magical retreat that guests return to year after year.
The Vision: A Sustainable Oasis
Sarah Lay, a nutritionist with a passion for eco-friendly living, didn’t just want to create another campsite. Her vision was “The Oxford Yurt”—a place where guests could disconnect from modern life and reconnect with nature without sacrificing comfort.
She needed structures that met three strict criteria:
- 🛡️ Durable: Able to withstand the unpredictable British weather year-round.
- 🎨 Authentic: Reflecting a deep respect for traditional craftsmanship.
- ✨ Atmospheric: Creating a “wow-factor” the moment a guest steps inside.
The Solution: Authentic Mongolian Yurts
The Oxford Yurt chose our traditional Mongolian yurts (Gers) to form the heart of their site. These weren’t mass-produced tents; they were handcrafted structures featuring solid timber frames and natural sheep-wool felt insulation.
“The yurts remain ‘toasty’ even in the depths of winter, allowing for a 12-month booking season.”
Why it works for Sarah’s business:
- Year-Round Revenue: Thick insulation and wood-burning stoves keep guests warm in any season.
- Bespoke Interiors: Spacious 6m+ layouts allow for unique “Moroccan-themed” luxury styling.
- Low Impact: The yurts sit naturally within the 3-acre wildflower meadow, matching the site’s eco-ethos.
The Result: A 5-Star Success Story
Today, The Oxford Yurt is a thriving, award-winning business. It has become a premier destination for luxury hen parties, wellness retreats, and corporate away days.
Key Success Milestones:
| Durability | 10+ Years of active outdoor use. |
| Guest Satisfaction | Consistent 5-star reviews for “magical” atmosphere. |
| Market Edge | Authentic wood & felt beats “plastic” competition. |
